BRAND DESIGN | IDENTITY | MANUFACTURE

ENVIROLASTECH

The challenge in industrial design is to bring out the functionality, while maintaining the aesthetics of a brand’s attributes. The idea is also to align the overall look and feel of the brand with the business goals – where is it heading, where does it see itself five to ten years down the line, and so forth. It presents a greenfield of possibilities to create something path-breaking. We took pains to understand the values, philosophy and business objectives of this client before delving into their designing work. Eventually, we decided in favour of a simple typography with a colourful logo.